20 Shocking Email Marketing Stats All Business Owners Should Know

Gigaom Research 20 Shocking Email Marketing Stats All Business Owners Should Know With 2015 well underway, you’d think SnapChat, Vine or some other new and shiny platform would steal the spotlight, but for those of us in the marketing world, these compelling email marketing stats prove that email as a channel is far from obsolete. In fact, it should be a primary facet of your marketing plan now and moving forward. Email marketing is a powerful vehicle for delivering messages directly to your target audience. Social media has its role in the marketing machine (as well it should), but you have to build your audiences, post constantly and run the risk of not everyone seeingyour posts. For us, email marketing is (and will continue to be) the most important channel any business can use to continually get their name in front of their past and present clients. It’s consistent, targeted, effective, inexpensive and used by over half of the world’s population. So take a look at these 20 shocking email marketing stats for 2015 and tell me how your business can survive another minute without using email marketing as a primary revenue driver. 1) Email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association) 2) Companies using email to nurture leads generate 50% more sales-ready leads and at33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads. (Hubspot) 3) Small business owners estimate that getting an extra hour in their day back from doing their own email marketing (and other activities) is worth...