Infusionsoft Responsive Email

Jarrod Morris | Wed, 29 Oct 2014 19:10:54 +0000 | Marketing Mavens

Infusionsoft Responsive Email

Today’s post came by way of request. We’ve been asked on numerous occasions if Infusionsoft ‘has’ responsive emails. From an expectations standpoint, the best answer is ‘no’. But from a technical standpoint, you can totally pull it off if you’re willing to put in a little extra effort.

Why Responsive Email?

While sources may vary a few percentage points, most research today shows that roughly 50% of emails are read on mobile devices. Hence, Infusionsoft users wanting to create the most optimal consumption experience for their prospects and customers with Infusionsoft responsive email.

Infusionsoft Responsive Email

Here’s a step-by-step video to help you launch responsive emails in Infusionsoft:

Additional Tips

After exporting and uploading the video I realized there were a few more important points to mention about use the code builder. If you don’t already know, it will require you to build automation links in order to run any actions when links are clicked. You can create these easily by navigating in Infusionsoft from the top menu to Marketing Settings >> Automation Links. Then under the Automation Link section (toward the bottom), click on the Create Link button.

Also, the social sharing footer links don’t seem to carry over as I’d hoped. From the Infusionsoft’s Code Builder you’ll want to insert your social links for Facebook and Twitter as an href. For the forward function you might use a mailto link where you preset the subject, body, etc. I’ll include a resource lower in the post for you to do that easily.

Lastly, Campaign Monitor doesn’t seem to have a center align for their text, weird. Again, from with in Infusionsoft’s Code Builder, you can make this small tweak. Though deprecated, using center tags around the text works just fine. To avoid future HTML 5 issues, you can get a bit more advanced in the style code. See reference below.

References:

Campaign Monitor Responsive Template Builder
Infusionsoft October Product Update
Maven RSS to Email
Mailto Link Generator
Center Tags vs. CSS

P.S. If you really want to take responsive emails to the next level, there are numerous techniques (not mentioned in this post) that you’d want to implement, like swapping out images/graphics depending on whether the viewport was desktop or mobile. The intent of this post was to help non-techie users with out coding skills implement Infusionsoft responsive email that will look great on any device. If we helped you accomplish that, let us know in the comment section below.

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