Narrowcasting: Using Targeted Content to Boost Engagement and Conversion

Guest Author: Tyler Lessard | Fri, 20 Mar 2015 13:00:08 +0000 | Exact Target

Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today’s digital marketing world. While the ‘spray and pray’ approach can be tempting, trying to please…

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