The Secret to Getting Great Sales Leads from Online Marketing

Guest Author: Brad Shorr | Tue, 24 Mar 2015 14:00:10 +0000 | Exact Target

Most digital marketing campaigns — SEO, Pay Per Click (PPC), display advertising, and others — fail to validate conversions. This puts an extra burden on the sales force, reducing productivity and close rates. Adding a validation process into your campaigns…

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