Weekend Reading, 5/1/15

jclupis | Fri, 01 May 2015 13:30:36 +0000 | Marketing Charts

Pew-Key-News-Media-Audience-Trends-May2015The Pew Research Center has released its latest annual “State of the News Media” report, a wide-ranging and comprehensive summary of news media trends across various platforms. While one of the highlights relates to mobile comprising a majority of visits to 39 of the top 50 digital news websites, the report also points to legacy platforms being “by no means abandoned,” with an uptick in network and local TV news audiences.

Some key points from the study (excluding some which have already been covered in this publication, such as the growth in popularity of podcasts) include:

Far more information is available – including analyses of Hispanic and African-American media – here.

The following list highlights several other data points from recently-released research.

  • IRI has released its annual list of CPG “New Product Pacesetters” [download page], showing that Lunchables’ UPLOADED was the top-selling new CPG product of 2014 ($143.2 million in year-one dollar sales, multi-outlet).
  • Client-agency relationships are strong and there is trust between both groups, details the ANA in a recent survey, although there is disagreement on compensation arrangements, assignment briefings, client approval process and the value of procurement.
  • Ad agency revenues grew by 5.4% last year to a new peak of $43.6 billion, reports Ad Age, with digital work comprising almost 40% of total revenues, up from 35% a year earlier.
  • While privacy concerns are challenging, almost 4 in 10 marketers and customer insights professionals at US enterprises share some data or analytics results with their business partners, and 9 in 10 find data about their customers from business partners to be important. That’s according to a survey conducted by Forrester Consulting on behalf of Adroit Digital [download page].
  • Organizations continue to be more effective in accessing useful data than in using insights to guide future strategy, per a new MIT Sloan Management Review study [download page], which also notes that “analytical maturity is strongly associated with having appropriate talent.”
  • Switching gears, Listrak notes in a Q1 retail email metrics report that back-in-stock emails had the highest average open rate and revenue per email sent of the various email types identified, with shopping cart abandonment emails generating the highest average order value and second-highest revenue per email.
  • In its Q1 report on merchants’ performance, MarketLive details [download page] the growing influence of mobile, with smartphones growing to comprise 27% of total traffic, 13% of all transactions and 12% of all revenues for those merchants tracked.

Have a great weekend!

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