Most digital marketing campaigns — SEO, Pay Per Click (PPC), display advertising, and others — fail to validate conversions. This puts an extra burden on the sales force, reducing productivity and close rates. Adding a validation process into your campaigns…
The post The Secret to Getting Great Sales Leads from Online Marketing appeared first on The ExactTarget Blog.
It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers.
Now…
The post The 2015 State of B2B Marketing: New Research from Salesforce appeared first on The ExactTarget Blog.
Fact: the wearables market is tech’s fastest-growing sector.
Wearables are set to track not only our heart rates and manage our incoming text messages, but also impact our workplaces and the way we approach business.
In a new report from…
The post 10 Stats about Wearables in the Workplace appeared first on The ExactTarget Blog.
B2C marketers’ budget priorities in 2015 are simple: social, social, and more social. More than 2,800 B2C marketers have spoken, and made it clear that the lion’s share of increasing spend this year are going to the socialsphere. To be…
The post New Research from 2,800 B2C Marketers appeared first on The ExactTarget Blog.
“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will…
The post A Glimpse of Email’s Rich Content Future: Email Carousels appeared first on The ExactTarget Blog.
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