Infographic: Holiday Marketing can be Scary Good

Mallory Mongeon | 2013-10-28T11:00:35+00:00 | email on acid logo

30% more people entered promotion campaigns at Halloween compared to a non-festive day of the year, Antavo reported.

If this doesn’t get your heart racing as a marketer, you best check your pulse! Most view Halloween as the one day of the year they can don some crazy attire and stuff their faces with candy, but for marketers it is way more than that. October brings forth a month of creative opportunities to increase brand awareness and revenue.

Halloween isn’t just another “Hallmark” holiday.  70% of 18-24 year olds plan to put on a costume and this provides an ample opportunity for your business to expand its reach through creative marketing. If you think this only applies to businesses that sell costumes or face paint, think again!

For example, Tambourine, a digital marketing agency specializing in hospitality and tourism, has released Halloween Horror Stories: an annual list of the scariest mistakes in hotel marketing. Also, Papa Murphy’s International pizza chain is running a commercial that begins happily, with cheerful trick-or-treaters, then takes a dark twist. So I gotta ask, how are you taking advantage of the Halloween season to add some wacky into your marketing without the tacky?

To kick you into high gear on how to “Halloween-ify” your product or Facebook competition, check out this awesome infographic I stumbled upon from Antavo. Let your creative juices start flowing as Antavo gives you some fantastic Halloween promotional ideas to engage your audience, grow your email list and drive sales!

Ghouls, goblins, ROI… Oh my!


According to Google, one in five Halloween shoppers last year bought from a retailer they hadn’t shopped with before. If you aren’t leveraging this fun and freaky holiday in your marketing efforts, you are missing out on a fantastic opportunity to introduce your brand to new customers.

Also, just for fun (because why would we be celebrating a holiday at EOA if we can’t throw a little wackiness into it), check out this group of dogs that took a more subtle approach to their costumes this year.

Submit a Comment