Ros Hodgekiss | 2014-06-25T03:46:39+00:00 | Campaign Monitor

One column, Types, Announcement

Leading up to the implementation of Canada’s Anti-Spam Law on 1 July, we’ve noticed quite a few subscription re-confirmation emails get sent – including this one of our more proactive customers, Manoverboard, a creative agency based in Winnipeg, MB. While it’s certainly tempting to send out something fairly generic, Manoverboard have instead created a warm, inviting design. First, there’s the fireplace imagery and get this, the opportunity to win coffee – good coffee! – just by clicking their “consent” link.

In short, CASL has 3 requirements for senders of ‘commercial electronic messages’:

“You need to: (1) obtain consent, (2) provide identification information, and (3) provide an unsubscribe mechanism.”
Canada’s Anti-Spam Legislation – FAQs

The most tricky part of this is the requirement for showing consent. For each subscriber, you must demonstrate:

  • whether consent was obtained in writing or orally (this includes “electronic writing“, like clicking an opt-in link, or ticking a checkbox)
  • when it was obtained
  • why it was obtained, and
  • the manner in which it was obtained

While the majority of our customers are already fully compliant, it’s important for everyone to regularly review our permission guidelines (which are in line with CASL requirements). If in doubt, we’ve got information on sending a subscription reconfirmation email. Also, feel free to provide our Permission Guidelines Handout to clients.

A big thumbs up to Manoverboard for ticking all the boxes leading up to 1 July. Should you have any specific questions about whether or not permission has been received, get in touch with us and we’d be happy to run through it with you.

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