Advertising Insights: Facebook Journey, Video Ads by Device, and Mother’s Day
Last week we shared insights on ad viewability, creative strategy, and effective tweet content. This week we have insights on Facebook’s role in the customer journey, video ads across multiple devices, and how UK mums use Facebook. Your customers are…
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Narrowcasting: Using Targeted Content to Boost Engagement and Conversion
Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today’s digital marketing world. While the ‘spray and pray’ approach can be tempting, trying to please…
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The Rise of Subject Line Designers?
Almost all messages are more effective when they include an image. Tweets with images see substantially higher engagement and retweets. Having at least one image in a blog post is now standard practice. And it’s rare to see a promotional…
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6 Retail Email Marketing Priorities for 2015
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it.
This presentation—which includes supplemental links to research reports, articles, and real-world examples—discusses the 6 things retailers need to work on to get…
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The Secret to Getting Great Sales Leads from Online Marketing
Most digital marketing campaigns — SEO, Pay Per Click (PPC), display advertising, and others — fail to validate conversions. This puts an extra burden on the sales force, reducing productivity and close rates. Adding a validation process into your campaigns…
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A Glimpse of Email’s Rich Content Future: Email Carousels
“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will…
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New Research: Putting Wearables to Work
From Android Wear and Google Glass to Oculus Rift and Fitbit, wearable tech is making headlines everywhere. Now with the highly anticipated Apple Watch release, you may be wondering, “What does the future of wearable tech hold for the enterprise?” …
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10 Stats about Wearables in the Workplace
Fact: the wearables market is tech’s fastest-growing sector.
Wearables are set to track not only our heart rates and manage our incoming text messages, but also impact our workplaces and the way we approach business.
In a new report from…
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The 2015 State of B2B Marketing: New Research from Salesforce
It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers.
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New Research from 2,800 B2C Marketers
B2C marketers’ budget priorities in 2015 are simple: social, social, and more social. More than 2,800 B2C marketers have spoken, and made it clear that the lion’s share of increasing spend this year are going to the socialsphere. To be…
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The Truth about SPAM Traps: Part 4
If you discover that you have SPAM traps, your IP address is blocked, and you are quickly looking for the next steps before your company’s quarterly revenue is cut in half, the below information is for you.
The first order of business is to identify the source of the breach and close...
5 Tips for Adapting to Gmail’s Tabbed Inbox
Gmail introduced the "tabbed inbox" in May of this year, sending shockwaves through the email marketing community.
Yes, change is scary, but don't panic just yet. Going back to marketing fundamentals will help you adjust to these changes.
Meet Email On Acid’s Newest Member
Email On Acid is excited to welcome aboard a new member to our team, Mallory Mongeon (pronounced Moe-shon not Mon-gee-on).
Designer Spotlight: Email Monks
Here at Email on Acid we find teamwork to be crucial in our expansive growth in the tech community. Let's be clear though, when we talk about teamwork, we aren't just talking about teamwork between our internal co-workers but rather, teamwork throughout the whole tech community to ensure marketers and businesses alike can harness...
7 Email Marketing Mistakes To Avoid
Before you hit the “send” button on your latest, killer campaign be sure you run through this checklist we compiled of the 7 most commonly made email marketing mistakes. Even the best email marketers can make a simple mistake and end up caught in SPAM filters, or even worse… BLACKLISTED (queue dramatic sound effects).
A How-To Guide to Embedding HTML5 Video in Email
Have you been dying to add video to your emails, but worried about the technical barriers? It might not be as hard as you thought. Just take our handy code snippet and insert your own video.
Access Your Test Results Faster Than Ever Before
Our goal as a self-serve testing platform is to make your life easier, not harder! For that reason we are always on the lookout for your feedback, recommendations and tips on how we can improve your experience. That is why we have enhanced our system by giving you access to your...
7 Awe Inspiring Business Advantages of Video Email
Video has always been the last kid picked for the marketing team, but with the introduction of HTML5 video support he's grown 4 inches and he's got a wicked jump shot.
Here are 7 reasons you should consider taking video off the bench to see how it performs in your next campaign.
How can I get the MOST Accurate Results when Testing an Email?
"What gives? My email renders perfectly in my Email on Acid test results but it doesn't render correctly when I test it in my local email client!"
This is a great question! First, let's start by covering the most important fact: In order to provide an EXACT representation of your email, we process real screen captures....
11 Tips for Integrating Video into Your Email Marketing Efforts
Integrating video in your email marketing efforts is your next step to better marketing results because you can give a voice and a face to your brand. Over 60% of people said that they preferred video over text when viewing the exact same content, so what are you waiting for? Give the people...
Infographic: Holiday Marketing can be Scary Good
For a decent amount of people, they view Halloween as just one day of the year they can don some crazy attire and shove their faces with candy, but for marketers it is way more than that. For marketers, October brings forth a month of creative opportunity to increase brand...
Can I Add Google Fonts to My Email Design Toolbox Yet?
Google Fonts makes integrating new typography a total cake-walk!
But is it safe for email yet?
17 Must-Know Tricks for Outlook 2007, 2010 and 2013
Designing for Outlook is like chasing the ever elusive White Whale. We spend hours pursuing it, tracking down bugs and glitches, trying to achieve pixel perfection in a distinctly imperfect environment.
Here are 17 tips to improve your outlook on Outlook.
Introducing Instant Testing with Auto-Process. Just Hit Send!
We recently streamlined the testing process with another new feature: Auto-process.
Now all you have to do is send your test email to your account's unique "auto-process address." Once we receive it, we process your test automatically and you can find your results on your dashboard.
12 Techniques for Excellent Emails in Outlook.com
Since Microsoft migrated all of their users from the old Hotmail platform, Outlook.com has grown by leaps and bounds. Despite the facelift, Hotmail and Outlook.com are almost identical under the hood. This tricky client is still giving everybody a run for their money.
Check out our list of must-know tips for...
7 Time-Saving Tricks for Lotus Notes 6.5, 7, 8 and 8.5
We know how difficult it can be coding for this client, but it might not be as old as you think. Though some call it a dinosaur, Lotus Notes 6.5 came out in 2003, with a new version every couple of years after that.
The real problem with Lotus Notes isn't its...
9 Ways to Prevent Yahoo! Headaches
Yahoo! Mail is a popular web-based email client. Most problems with this client are caused by remnants of Yahoo! Shortcuts. This infuriating feature turned random keywords into advertisement links. We give kudos to Yahoo! for removing it, but it seems to have some lingering aftereffects.
Read on for our top list...
Introducing our 7-Day Free Trial
Zero risk, zero hassle and no obligation – period!
There is always a fine line between cocky and confident. Instead of being cocky and telling you how great our email testing service is, we’ve decided to just show you instead.
Email on Acid has moved to a new, swanky location
Email testing has found a new home.
Drum roll please…
We are proud to announce that Email on Acid has FINALLY made the move into our brand new, stunning office space! We landed some prime real estate in the Tech Center of Denver Colorado (designed and built from scratch!) and we couldn’t be more excited...
Roll Out the Red Carpet
Who needs 6 degrees?!
We've got a direct line to fame and fortune right here in the office. Our celebrity connection at Email on Acid is our Systems Engineer, Tonniel Chin! Chin… does that ring a bell for any pop culture or music aficionados out there? If you haven’t made the connection yet, our very...
Customizable email and text messaging personalized templates for your iPhone.
LetterMark go mobile is the mobile IOs app that lets you email or text your signature information and logo or image. No need for the recipient to have the App. There are free Templates (signature images) available or you can create your own by purchasing a subscription to the Custom Template. Use your own Logo or Selfie from your Camera Roll. LetterMark go mobile uses the standard Messaging Apps that are already on your iPhone or iPad, no need to use a special email or Texting Application to send or receive your Custom Template. Learn More
Lettermark’s newest mobile IOs app, customizable and personalized template text messaging app. COMING SOON!