The 2015 State of B2B Marketing: New Research from Salesforce
It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers.
Now…
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10 Stats about Wearables in the Workplace
Fact: the wearables market is tech’s fastest-growing sector.
Wearables are set to track not only our heart rates and manage our incoming text messages, but also impact our workplaces and the way we approach business.
In a new report from…
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Advertising Insights: Facebook Journey, Video Ads by Device, and Mother’s Day
Last week we shared insights on ad viewability, creative strategy, and effective tweet content. This week we have insights on Facebook’s role in the customer journey, video ads across multiple devices, and how UK mums use Facebook. Your customers are…
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A Glimpse of Email’s Rich Content Future: Email Carousels
“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will…
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New Research: Putting Wearables to Work
From Android Wear and Google Glass to Oculus Rift and Fitbit, wearable tech is making headlines everywhere. Now with the highly anticipated Apple Watch release, you may be wondering, “What does the future of wearable tech hold for the enterprise?” …
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6 Retail Email Marketing Priorities for 2015
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it.
This presentation—which includes supplemental links to research reports, articles, and real-world examples—discusses the 6 things retailers need to work on to get…
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The Secret to Getting Great Sales Leads from Online Marketing
Most digital marketing campaigns — SEO, Pay Per Click (PPC), display advertising, and others — fail to validate conversions. This puts an extra burden on the sales force, reducing productivity and close rates. Adding a validation process into your campaigns…
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The Rise of Subject Line Designers?
Almost all messages are more effective when they include an image. Tweets with images see substantially higher engagement and retweets. Having at least one image in a blog post is now standard practice. And it’s rare to see a promotional…
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New Research from 2,800 B2C Marketers
B2C marketers’ budget priorities in 2015 are simple: social, social, and more social. More than 2,800 B2C marketers have spoken, and made it clear that the lion’s share of increasing spend this year are going to the socialsphere. To be…
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Narrowcasting: Using Targeted Content to Boost Engagement and Conversion
Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today’s digital marketing world. While the ‘spray and pray’ approach can be tempting, trying to please…
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Geeks at the gates
Hampered by increasingly complex regulations, as well as the cost and inertia of inefficient legacy systems, banks are facing growing competition from innovative non-bank organisations. Unless they start to confront the mission-critical importance of transforming their technology, could they face death by a thousand cuts?
Do insurers need a CIO?
The UK regulator has proposed five ‘controlled function holders’ for insurers without including a chief investment officer. But the role is too important to overlook, says Scott Eason of Barnett Waddingham
EC’s Hill points to April 2016 start for swaps clearing
EC and Esma have agreed rules – legislators now have six months to endorse them
Horizon Software: coping with the compliance burden
French equity derivatives specialist Horizon Software is concerned about burdensome EU regulation choking liquidity in its core stock options market – but, says Sylvain Thieullent, its chief executive of electronic trading, the firm has learnt the importance of tailoring its approach to suit a local market as a result
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